Social Media Strategy for Auto Repair Shops

by Auto Repair SEO on March 8, 2011

Social Media Strategy for Auto Repairs & Auto Repair Shops

Social Media for Auto Repair

There is alot of BUZZ around Social Media (Facebook, Twitter, Google Buzz, YouTube) but how can Social Media be leveraged by a Auto Repair Shop? How can you actually use social media to Grow your Auto Repair Shop?

It all starts with understanding that Social Media is the New Word Of Mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that & social media platforms, you will grow your repeat business & word of mouth business.

  • Setup social media profile on the major Social Sites for your company
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn
    • Google Plus
  • Send an email blast to your existing email list (if you have one) letting them know that you want to connect with them on Social Media & that you now have social profiles. Offer them some incentive to Like You, Follow You & / or subscribe to you.
    • Discount off next purchase
    • Discount for their friends & family
    • Something of value for FREE
  • Add Social Media to your day-to-day business practices & systematically invite your customers to engage with you online.
    • Add links to your business cards, brochures, marketing materials, website & email signature
    • Be sure to invite all of your customers to engage after service via Follow Up Email or as an insert in your invoice
  • POST VALUABLE CONTENT – This may be the most important component of your Social Media Strategy. If you have thousands of fans & followers but don’t add value…you will have accomplished nothing. You need to post relevant updates, tips, ideas, techniques, news & special promotions on a daily basis. Try to keep 90% of your posts informational & 10% (or less) promotional.
  • Engage with your customers – You need to stay on top of your social media profiles & engage with your fans / followers when / if the post or reply to your profiles.

If you are looking leverage Social Media to grow your Auto Repair Shop and want to obtain page ONE placement on Google, Yahoo & Bing for the Auto Repair Related Keywords in your City – we can help but we only work with ONE Auto Repair Shop in each City SO call me at 877-207-8384 before your competitor does.

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