Understanding the Search Engines

Search Engines & Search Engine Marketing / Optimization can be very confusing. There are ALOT of moving parts and most Auto Repair Shops don't understand how they work.

Below is an overview that will help you understand how the Search Engines Work and what the differences are between the Paid Listings (PPC), Organic Listings & Map Listings. By understand how each works and what the differences are you can put an effective strategy in place for each.

There are a number of things that you can do to position your shop to show up in these searches including:

• Search Engine Optimization (SEO) – This is the process of optimizing your site so that it appears in the organic section of the search engine:

• Search Engine Marketing (SEM) or Pay-Per-Click – This is the process of paying for placement for the keywords that you select:

 

There are benefits & limitations to both approaches. Ideally you need to have a strategy for both SEO & SEM.

If you look at the research, it becomes clear that consumers are more prone to click on the Organic, Non Pay-Per-Click listings so if you had to choose one vs. the other then you are going to get the Best Bang For Your Back by focusing on the Organic Listings.